Adam Hall

A corporate membership deal can add 10-30 members in a single conversation. This guide covers the three package structures, the HMRC benefit-in-kind position, which employers to target, how to pitch, contract terms, and why corporate members tend to stay.

A 6% monthly churn rate means losing roughly half your membership every year. This guide covers how to calculate churn rate and lifetime value, UK benchmarks, the hidden acquisition costs that make retention undervalued, and 5 high-impact retention improvements.

Whether your gym appears in Google’s local map pack is determined almost entirely by your Google Business Profile. This guide covers every element — from completing all fields and uploading photos to Google Posts, Q&A, booking links, and performance monitoring.

Adults over 50 are less price-sensitive, more loyal, and dramatically underserved by most gym marketing. This guide covers the commercial case, what programmes resonate, how to adapt language and imagery, and which channels reach this demographic.

PT is one of the most natural adjacent revenue streams for an independent gym — but the structure matters. This guide covers employed vs. floor rental models, financial structures, false self-employment risk, and contractual protections when a PT leaves.

Former members are your warmest leads — they already know your gym. This guide covers segmenting by recency, what messages actually drive re-joins, the 3-touch sequence, which offers convert best, and how to spot at-risk members before they lapse.

The right gym management platform handles direct debits, class booking, access control, and retention reporting in one place. This guide covers what features matter most, UK-relevant platforms, pricing, switching costs, and questions to ask before signing.

If you’re waiting for your accountant to tell you how last year went, you’re already too late. This guide explains every P&L line item for gyms, the key ratios to track monthly, seasonal patterns, and how to use the P&L to make better decisions in real time.

A well-run open day can generate 10-25 new memberships in a weekend. This guide covers the 4-6 week planning timeline, promotion strategy, structuring the visit experience, and the follow-up sequence where 60-70% of conversions actually happen.

A broken treadmill is an inconvenience; a faulty one that injures a member is a liability claim. This guide covers PUWER obligations, preventive maintenance schedules by equipment category, documentation requirements, and what to do when equipment fails.